ADVT 3310 - Advertising Campaign I

Institution:

University of Arkansas at Little Rock

Subject:

Description:

Prerequisite: ADVT 3300. Fundamentals of advertising from the advertiser's perspective as an integrated element of the promotion mix are covered, including the administration of advertising campaigns, budgets, media planning, and advertising research. Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

ualr.edu/www/

Phone Number:

(501) 569-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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