MKTG 4370 - Business-to-Business Marketing

Institution:

University of Arkansas at Little Rock

Subject:

Description:

Prerequisite: MKTG 3350. Cases and concepts of marketing products from one business to another. This course includes specific strategies and techniques for the development of product policy, pricing, promotion, and distribution of business products. Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

ualr.edu/www/

Phone Number:

(501) 569-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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