MKTG 4385 - Marketing Management

Institution:

University of Arkansas at Little Rock

Subject:

Description:

Prerequisites: senior standing, MKTG 3350. The application of marketing concepts and techniques to the solution of marketing problems, includes product positioning, product and product line, price, channels of distribution, advertising, and personal selling. The case study method is emphasized. Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

ualr.edu/www/

Phone Number:

(501) 569-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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