MKTG 4330 - Services Marketing

Institution:

University of Arkansas at Little Rock

Subject:

Description:

Prerequisites: junior standing, MKTG 3350. Examines the major differences between goods and services, as well as the problems associated with these differences. Strategic aspects of the services marketing mix are discussed with emphasis on the delivery of high quality services and the management of service employees. The course is conducted in a seminar style and makes use of the case study method. Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

ualr.edu/www/

Phone Number:

(501) 569-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.