MKTG 4340 - Product and Service Strategy

Institution:

University of Arkansas at Little Rock

Subject:

Description:

Prerequisite: MKTG 3350. Examines the key tasks facing brand managers, including analyzing the marketing environment and developing objectives and strategies for the product or service. Involves the day-to-day responsibilities formanaging either a single product or service or a closely-related product line. Heavy emphasis on marketing mix decisions concerning pricing, product, service, promotion, and distribution strategies. Students work in brand management teams to develop a marketing plan for a product or service. Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

ualr.edu/www/

Phone Number:

(501) 569-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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