ADVT 4320 - Advertising Campaign II

Institution:

University of Arkansas at Little Rock

Subject:

Description:

Prerequisite: ADVT 3300. Writing advertising copy and creating visual graphics are covered, along with production techniques used in newspaper, magazine, radio, television, outdoor, direct mail, and other media. Different creative philosophies are studied, and creative consistency with the marketing strategy based on research is stressed. Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

ualr.edu/www/

Phone Number:

(501) 569-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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