MKTG 4310 - Marketing Research

Institution:

University of Arkansas at Little Rock

Subject:

Description:

Prerequisite: MKTG 3350 or consent of instructor. A study of the development and use of information for marketing decision making; research methods applied to problems of market segmentation, pricing, distribution, promotional strategy, and development of marketing strategies. Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

ualr.edu/www/

Phone Number:

(501) 569-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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