MKT 342 - Promotional Strategy

Institution:

University of Alabama in Huntsville

Subject:

Description:

Promotional techniques available to marketing management. Consumer behavior and communication process by which products can be effectively promoted. Specific tools of personal selling, advertising, sales promotion, and publicity as components of overall promotional strategy. Prerequisite: MKT 301.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uah.edu

Phone Number:

(256) 824-6120

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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