MKT 475 - Advanced Marketing Seminar

Institution:

University of Alabama in Huntsville

Subject:

Description:

Investigation of advanced marketing topics that are relevant to contemporary marketing practices. The course will focus on current issues related to marketing in a high technology environment, relationship marketing, channel design and strategy, transportation, and logistics. Prerequisites: MKT 301 and senior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uah.edu

Phone Number:

(256) 824-6120

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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