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Institution:
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University of Alabama in Huntsville
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Subject:
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Description:
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Comprehensive review of the new product development and marketing process. Emphasizes actual case examples showing how companies develop and market radically new products. Prerequisites: MKT 301.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(256) 824-6120
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Regional Accreditation:
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Southern Association of Colleges and Schools
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Calendar System:
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Semester
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