MKT 420 - Services Marketing

Institution:

University of Alabama in Huntsville

Subject:

Description:

The course focuses on the unique challenges of managing services and delivering quality service to customers. The course is equally applicable to organizations whose core product is services (e.g., banks, hospitals, aerospace and defense firms, non-profit organizations) and to organizations that depend on service excellence and services for competitive advantage (high technology firms, industrial products). Prerequisite: MKT 301.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uah.edu

Phone Number:

(256) 824-6120

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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