MKT 480 - Marketing Management

Institution:

University of Alabama in Huntsville

Subject:

Description:

Management of marketing function of the firm; determination of objectives, organization and controls for effective utilization of marketing resources in coordinated effort with other functional areas. Identification and selection of market opportunities. Competitive strategies and development of marketing policies and programs. Prerequisites: MSC 287, MKT 332, 343.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uah.edu

Phone Number:

(256) 824-6120

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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