MKT 470 - Marketing in an Electronic Environment

Institution:

University of Alabama in Huntsville

Subject:

Description:

This course focuses on the strategic implications of electronic commerce for both the consumer and business-to-business marketplace. Through a combination of lecture, readings, and application exercises the impact of the Internet and related technological developments are explored in relation to their effect on the firm's marketing activities. Topics for discussion include: advertising and selling on the Internet, the use of web sites to provide service and support to customers, supply chain management in the digital world, and data mining. Prerequisite: MKT 301.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uah.edu

Phone Number:

(256) 824-6120

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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