COMM 420 - Broadcast Management and Sales

Institution:

The University of Tennessee-Martin

Subject:

Description:

A study of the operation and management of radio and television stations and analysis of station management techniques, departmental organization and personnel practices. An examination of the sales process, the development of presentations and the role played by sales in broadcast stations. Prereq: Junior standing, COMM 350 and COMM 360.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utm.edu

Phone Number:

(731) 881-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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