COMM 419 - Broadcast Programming and Audience Measurement

Institution:

The University of Tennessee-Martin

Subject:

Description:

Interpreting quantitative audience research such as Neilsen and Arbitron ratings, syndicated program/analyses and SRDS tables. Students utilize this data to successfully program a fictional broadcast station. Station and Network program strategies, tactics and program development are discussed. Prereq: COMM 250.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utm.edu

Phone Number:

(731) 881-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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