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Institution:
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The University of Tennessee-Martin
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Subject:
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Description:
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Principles of selling products requiring scientific, agricultural and engineering knowledge. Topics include feature/ benefit table design, technical product distribution, wholesale and retail financing, cooperative advertising, group selling, specification selling, personal selling and technical business plans. How to apply technical and scientific skills toward agricultural and engineered product selling.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(731) 881-7000
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Regional Accreditation:
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Southern Association of Colleges and Schools
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Calendar System:
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Semester
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