BUS 347 - Principles & Practices of Marketing

Institution:

The University of Montana-Western

Subject:

Description:

This course covers an in-depth understanding of marketing concepts and tools. Topics include strategic marketing planning, product and pricing policies, distribution channels, promotion, customization, marketing research, segmenting and targeting markets, services marketing, and international marketing. Using experiential learning techniques the student will gain hands-on marketing experience through case studies, presentations, and field-based audits of marketing effectiveness of selected companies. Prereq: ECON 250, ECON 251, or ECON 252. (fall/spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umwestern.edu

Phone Number:

(406) 683-7011

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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