AITT 4180 - Aviation Marketing Management

Institution:

Tennessee State University

Subject:

Description:

Selling and pricing business aviation services and creative marketing strategy are studied in an analytical approach to advertising, sales force administration, promotion, distribution, retailing, logistics, wholesaling, product planning, price policies, market research and consumer behavior. Prerequisite: AITT 4020, MGMT 3010.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tnstate.edu

Phone Number:

(615) 963-5111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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