MKTG 4150 - Integrated Marketing Communications

Institution:

Tennessee State University

Subject:

Description:

This course provides various strategies and tactics used to utilize the promotional variable of the marketing mix. An integrated marketing communications plan contains elements of the coordination of advertising campaigns, public relations, publicity, sales promotional activities, and personal selling decisions. Details of the inception, execution, evaluation and control of a promotional campaign that include media and creative decisions will be presented. Prerequisite: MKTG3010 or instructor's consent.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tnstate.edu

Phone Number:

(615) 963-5111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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