MKTG 4050 - Consumer Behavior

Institution:

Tennessee State University

Subject:

Description:

An examination of the social, psychological, and decisional aspects of the buying process of individuals and households. Application of this knowledge is made via the selling organization's service of consumers by better satisfying their needs. Prerequisite: MKTG 3010.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tnstate.edu

Phone Number:

(615) 963-5111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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