AFAS 4455 - Advertising and Marketing in African Communities

Institution:

Tennessee State University

Subject:

Description:

Emphasis on the principles and practices of African-centered advertising and marketing. Course focuses on market analysis and the design and implementation of culturally appropriate advertising and marketing strategies in African communities.The course may operate as an advertising and marketing firm, working with real clients in the African community. Course is taught from a liberal arts perspective.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tnstate.edu

Phone Number:

(615) 963-5111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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