COMN 253 - Media Advertising

Institution:

SUNY College at Geneseo

Subject:

Description:

A course examining advertising principles and techniques in both historical and critical perspectives. Major emphasis is given to marketing strategies, media planning, and advertising effectiveness in the promotion of products and services. Current trends in media advertising and advertising responsibility are also explored. Prerequisites: Sophomore standing. Credits: 3(3-0) Offered fall, even years

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.geneseo.edu/

Phone Number:

(585) 245-5211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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