COMN 353 - Advertising as Social Communication

Institution:

SUNY College at Geneseo

Subject:

Description:

An investigation of contemporary advertising as a form of global mass persuasion. The course examines what advertising is as a communication form, its impact on society, how it is shaped and regulated by the social context in which it occurs, and conceptual guidelines for its evaluation. Since the course assumes a critical approach, the interrelationship of advertising with social norms, constraints, and values is examined through selected case studies. Prerequisites: COMN 253 or permission of instructor. Credits: 3(3- 0) Offered spring, odd years

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.geneseo.edu/

Phone Number:

(585) 245-5211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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