MGMT 339 - International Marketing

Institution:

SUNY College at Geneseo

Subject:

Description:

Globalization is the single most significant development in marketing inthis century. The reality of a global market and global competition is pervasive. In this course, students will examine and discuss the issues associated with developing, organizing and managing marketing strategies across multiple foreign nations. The challenges faced by the organizations in managing across multiple markets simultaneously are far greater than operating at a "national market expansion" level. Furthermore, the United States is becoming a part of a "borderless world". A countertrend is also emerging, that is, global trade is becoming increasingly regionalized. Thus the future of global business and marketing is in a state of flux and these uncertainties pose serious challenges for the managers and entrepreneurs. Thus, this course will proved the students with a set of tools for working in international environment and assist in developing business and marketing strategies for multiple foreign markets. Prerequisites: MGMT 331 and Junior Status. Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Credits: 3(3-0) Offered when demand is sufficient

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.geneseo.edu/

Phone Number:

(585) 245-5211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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