COMN 366 - Mass Media Management

Institution:

SUNY College at Geneseo

Subject:

Description:

An examination of the organizational, operational, and legal responsibilities involved in the management of electronic and printbased mass media. The interaction of format with programming, promotions, and distribution in market positioning is given special attention. Prerequisites: COMN 160. Credits: 3(3-0) Offered once every two years

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.geneseo.edu/

Phone Number:

(585) 245-5211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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