BUAD 411 - Marketing Management

Institution:

SUNY at Fredonia

Subject:

Business Administration

Description:

A challenging course employing the Harvard Case Method in which students will develop an ability to make critical marketing decisions, support those decisions with appropriate analysis, and communicate ideas both orally and in writing. The goal of the course is to help develop students' critical reasoning powers using real-life examples of marketing problems encountered by both domestic and multi-national companies and comparing student recommendations with actual results.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fredonia.edu

Phone Number:

(716) 673-3111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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