BUAD 445 - Integrated Marketing Communications

Institution:

SUNY at Fredonia

Subject:

Business Administration

Description:

This advanced marketing course analyzes the components of integrated marketing communications which includes all communication functions, both internal and external, of an organization employing new information technologies. Class discussions will explore determining domestic and international consumer needs and wants, creating advertising and promotional messages, media strategy, and message strategy. Students will gain practical experience in developing a comprehensive marketing plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fredonia.edu

Phone Number:

(716) 673-3111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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