BUAD 340 - Marketing Research

Institution:

SUNY at Fredonia

Subject:

Business Administration

Description:

A specialized marketing course that examines modern methodologies needed to effectively use new information technologies to meet the world's growing demand for competitively priced quality products and services. The nature and scope of computer-aided marketing research, research design and data collection methods, including sampling and focus groups, are reviewed. Individual and group field projects will be reported in oral and written presentations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fredonia.edu

Phone Number:

(716) 673-3111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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