ECON 230 - Marketing

Institution:

St Mary's College of Maryland

Subject:

Description:

A study of the strategic function of marketing as the process by which goods and services are distributed to consumers by business in an environment of individual consumer choice. Provides an analysis of product development, pricing strategies, promotional efforts, and distribution systems within the context of an increased awareness of the need for all business functions to provide for the satisfaction of the consumer. (Formerly offered as ECON 365.) Prerequisite: ECON 101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.smcm.edu

Phone Number:

(240) 895-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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