MGMKT 550 - Internet Marketing

Institution:

Pittsburg State University

Subject:

Description:

3 hours. Marketing via the internet, including the application of the standard marketing mix, market segmentation, and marketing research; the virtual store; emphasizes the challenges of attracting customers and customer relationship management. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pittstate.edu

Phone Number:

(620) 231-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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