MGMKT 534 - Marketing Research

Institution:

Pittsburg State University

Subject:

Description:

3 hours. Nature and scope of marketing research, scientific method and research techniques, procedures, questionnaire design, sampling, data analysis, and research report writing. Prerequisites: MGMKT 330 Basic Marketing and MGMKT 320 Business Statistics. May be taken for honors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pittstate.edu

Phone Number:

(620) 231-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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