COMM 674 - Media Buying and Selling

Institution:

Pittsburg State University

Subject:

Description:

3 hours. Study and analysis of commercial media buying and selling techniques, including application of various computer software programs to media decision making, media research techniques and practice in media buying and selling techniques. Prerequisite: COMM 230 Principles of Advertising or permission of instructor. May be taken for honors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pittstate.edu

Phone Number:

(620) 231-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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