COMM 702 - Mass Media Management

Institution:

Pittsburg State University

Subject:

Description:

3 hours. Analysis of electronic print and persuasive media, marketing and promotion. Study of management principles and theories as well as case studies. Analysis of legal, social, and psychological elements of managing media organizations. May be taken for honors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pittstate.edu

Phone Number:

(620) 231-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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