BUS 466 - Marketing Policy

Institution:

Oregon Institute of Technology

Subject:

Description:

(3-0-3) Planning and implementing the marketing strategy for competitive advantage. Role of analysis in strategy formulation, demand forecasting, resource allocation and ethics. Case analysis. Prerequisites: BUS 414 and senior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oit.edu

Phone Number:

(541) 885-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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