BUS 358 - Marketing for Hospitality and Tourism

Institution:

Oregon Institute of Technology

Subject:

Description:

(3-0-3) Study of marketing principles as they apply to the tourism and hospitality industry. Topics include marketing in strategic planning, the marketing environment, marketing information systems and marketing research, consumer buying behavior, market segmentation, product pricing, distribution channels and internet marketing. (Cannot be taken for graduation credit by students who have taken BUS 399 Special Topics: Marketing Tourism.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oit.edu

Phone Number:

(541) 885-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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