PSYC 3313 - Consumer Behavior

Institution:

Northwestern Oklahoma State University

Subject:

Description:

Course in the characteristics of consumers, their buying patterns, and the demographic, social and psychological influences on the consumer buying process. Issues of ethics and global marketing are considered. Cross Listed-MRKT 3413.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nwosu.edu

Phone Number:

(580) 327-1700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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