ECOM 4013 - E-Marketing

Institution:

Northwestern Oklahoma State University

Subject:

Description:

This course presents in-depth concepts of marketing with specific attention to the electronic commerce setting. The course will cover customer support and quality of service in the online setting, methods of personalization, developing new products in the web context, how to build traffic and brand recognition, pricing, and planning for e-commerce marketing. Pre: ECOM 2003 or MRKT 3043 (Cross Listed-MRKT 4013).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nwosu.edu

Phone Number:

(580) 327-1700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.