MRKT 4113 - International Marketing

Institution:
Northwestern Oklahoma State University
Subject:
Description:
Issues related to development and implementation of global marketing strategies. Topics include: effect of cultural, social, political, and legal forces; analyzing marketing opportunities; developing, implementing, and controlling global marketing strategies; and managing the global distribution channels. Pre: MRKT 3043 and INTB 3513. (Cross Listed-INTB 4113)
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(580) 327-1700
Regional Accreditation:
North Central Association of Colleges and Schools
Calendar System:
Semester

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