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Institution:
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Northwestern Oklahoma State University
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Subject:
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Description:
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Issues related to development and implementation of global marketing strategies. Topics include: effect of cultural, social, political, and legal forces; analyzing marketing opportunities; developing, implementing, and controlling global marketing strategies; and managing the global distribution channels. Pre: MRKT 3043 and INTB 3513. (Cross Listed-INTB 4113)
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(580) 327-1700
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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