MRKT 3413 - Consumer Behavior

Institution:

Northwestern Oklahoma State University

Subject:

Description:

Course in the characteristics of consumers, their buying patterns, and the demographic, social and psychological influences on the consumer buying process. Issues of ethics and global marketing are considered. Pre: MRKT 3043 (Cross Listed-PSYC 3313).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nwosu.edu

Phone Number:

(580) 327-1700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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