ADV 3020 - Survey of Advertising

Institution:

Middle Tennessee State University

Subject:

Description:

Three credits. Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mtsu.edu

Phone Number:

(615) 898-2300

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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