EMC 4010 - Electronic Media Sales

Institution:

Middle Tennessee State University

Subject:

Description:

Three credits. Prerequisite: EMC 2410. Theories of marketing and selling the intangible products of the electronic media industries. The fundamentals of positioning, theory and use of ratings, and local, regional, and national buying and selling strategies presented.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mtsu.edu

Phone Number:

(615) 898-2300

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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