BUS 225 - Destination Marketing

Institution:

Finger Lakes Community College

Subject:

Description:

This course is designed to provide an in-depth study of the variety of organizations and strategies utilized to market a destination. The student will study marketing management as it relates to a destination. The student will be exposed to the structures of destination marketing organizations, funding sources, and operations. There will be opportunities for the student to apply marketing management theory, utilizing authentic destination marketing organizational models. This course provides an understanding of the various careers in destination marketing organizations. S

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.flcc.edu

Phone Number:

(585) 394-3500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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