BUS 205 - Services Marketing

Institution:

Finger Lakes Community College

Subject:

Description:

This course is designed to provide an introduction to the general principles of marketing and an in-depth study of services marketing theory. The concepts students learn will enable them to develop the skills and aptitudes required in our emerging service economy. Students will be exposed to the relationship between services marketing and the consumer experience. There will be opportunities for students to apply services marketing theory utilizing case studies and models in health care, entertainment, business services, tourism, retailing, and financial services. This course provides the basis for further study in marketing management. B

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.flcc.edu

Phone Number:

(585) 394-3500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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