VIS 224 - Visual/Verbal Concepts

Institution:

Farmingdale State College

Subject:

Description:

A study of conceptual thinking, applied problem solving techniques and how they are used in advertising. Emphasis will be placed on copy ideas and the integration with visual imagery to create dramatic, evocative and non-traditional forms of communication often combining conscious and subconscious elements, and conscious and unconscious assumptions. Prerequisite(s): VIS 212 (2,2) 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.FARMINGDALE.EDU

Phone Number:

(516) 420-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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