VIS 372 - Campaign Production

Institution:

Farmingdale State College

Subject:

Description:

The planning, production, and presentation of a complete advertising campaign with the emphasis upon the creative aspects. Given an advertising problem and a hypothetical budget, groups within the class compete in producing a campaign; media selection, copy writing, layout. Each group will make a formal presentation to a panel of faculty and professionals. Includes professional portfolio preparation. Prerequisite(s): VIS 312 (2,2) 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.FARMINGDALE.EDU

Phone Number:

(516) 420-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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