SMT 325 - Sports Marketing

Institution:

Farmingdale State College

Subject:

Description:

An investigation into the decisions necessary to plan, develop, implement, and control integrated sports marketing programs. Attention will be directed towards each major element of the marketing industry - advertising, promotion, public relations and sponsorships. The emphasis will be on the marketing of professional and collegiate athletes. Included will be the use of marketing for teams, leagues and special events. The course will also focus on negotiations, contracts and the role of the media. Prerequisite(s): BUS 131 (3,0) 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.FARMINGDALE.EDU

Phone Number:

(516) 420-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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