AVN 330 - Airline Marketing

Institution:

Farmingdale State College

Subject:

Description:

This course examines the principles of marketing used by the major U.S. airlines and how they are applied for long term financial success in the industry. There will be an initial review of the structure of the air transport market and the industry marketing environment. This will be followed by a detailed study examining the airline business and marketing strategies, product design, pricing, revenue management, distribution channels, and selling and advertising policies. Prerequisite(s)s, AVN 100, AVN 230 (3,0) 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.FARMINGDALE.EDU

Phone Number:

(516) 420-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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