MKT 325 - Services Marketing

Institution:

Eastern New Mexico University-Main Campus

Subject:

Description:

Prepares students to function as effective marketers in a service economy. Students taking this course will become aware of the nature and characteristics of services, and service quality in general. Marketing activities across a broad spectrum of service industries will be examined. Prerequisite: MKT 201. (S).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.enmu.edu

Phone Number:

(575) 562-1011

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.