ADVR 3750 - Advertising Campaign Management

Institution:

East Tennessee State University

Subject:

Description:

Prerequisite(s): ADVR 3270. Instruction in planning and implementing the complete advertising campaign. Stresses managerial practices of setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.etsu.edu

Phone Number:

(423) 439-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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