ADVR 3270 - Advertising Media Planning

Institution:

East Tennessee State University

Subject:

Description:

Prerequisite(s): ADVR 3250 or consent of instructor. Instruction in fundamental concepts of media-buying decisions, including media arithmetic, creative strategy, and vehicle selections.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.etsu.edu

Phone Number:

(423) 439-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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